Hi! I’m Casey!

Welcome to That Mom!

A community for mothers seeking joy and positivity in the chaos of modern parenthood. Break free from isolation, reclaim your days (and yourself), and prioritize your well-being without guilt.

Together, we’ll cover everything from practical ways to simplify housework, embracing imperfection, to finding those "silly little things" that bring happiness—because becoming "That Mom" isn't about Instagram perfection, it's about creating a life that you love and becoming whichever version of That Mom makes you the happiest.

Take back your days. Enjoy being with your kids. Focus on your well-being. Uncomplicate your house. Do the silly little things that make you happy. Become That Mom.

That Mom is for you if you want to…

• Reclaim control and joy in your motherhood journey

• Experience less stress and more happiness in your everyday life.

• Feel supported and connected to like-minded moms.

There’s some things that are really important to me in creating this space and I’ve been working for months to clearly define the brand mission, tone and voice of That Mom.

The rules of That Mom:

1. We definitely talk about That Mom. No seriously. It would mean the most if you shared the link to subscribe with any new moms, moms to be or moms you think might like this space.

2. This is a no judgment zone. You will not find “best practices” here. If there is parenting advice, it will be minimal or completely untrue and for humor purposes only. We listen and we don’t judge!

3. Absolutely no Mommy Wars talk tolerated. All moms are welcome and appreciated here. Breastfeed? Welcome. Formula? Welcome. No Screens? Welcome. Unlimited screens? Welcome. In the clurb we’re all moms doing our very best to not go insane. Put those weapons down. None of us know what we’re doing lol.

4. We acknowledge that in motherhood there are endless ways to be a great mom. The limit does not exist! We get to choose our own adventure. This is our motherhood too.

So, if you’re ready for tangible tips to reclaim your days, rediscover yourself, simplify your daily life and find joy in motherhood - you’re in the right place.

Consider this your personal invite—

From my desk (slash dining room table surrounded by a coffee cup, my giant Stanley, kid artwork and the puree pouch I fed the baby for lunch) to yours, I’d like to invite you to join That Mom.

That Mom: a weekly newsletter to simplify your days, prioritize yourself and find joy in motherhood. Become That Mom.

A little TLDR for ya—

1. Welcome to That Mom! Together we are going to take back your days, focus on your well-being and romanticize motherhood!

2. On this substack, I’m committed to sharing more personal stories and creating high quality and encouraging motherhood content. Think…realistic tips to improve your day-to-day, easy ways to have more fun and self-care rituals beyond baths and skincare masks.

3. I want this to be a space for YOU. Yes, I’m here writing the things but my vision is to create a space where moms come to get inspired and uplifted. And with that, I promise not to hit publish unless I feel like I’m truly ADDING good to your life.

4. Truly, I’d be so delighted to have your support in creating this space. You know I’ll be doing a happy dance with every subscriber notification, free and paid!

what you get as a paid subscriber:

• 3-4 PURPOSEFUL NEWSLETTERS PER MONTH: on reclaiming your motherhood, your days and your well-being.

• PRACTICAL MOM THINGS & SELF-CARE TOPICS: After running my own business for 8 years, I now run my house like one. I can’t wait to share all my systems and schedules with you. Including weekly meal plans and kid activities that don’t suck! And I’m not talking about bubble baths and face masks when I say self-care. We are talking true take care of you and reconnect with yourself.

• TRIED AND TRUE RECOMMENDATIONS: I don’t plan on doing “haul” style or big link round ups often. (I’m currently in a no frill spending season, actually.) But when I do, they’ll be strictly items I know, love and trust.

• COMMUNITY! I am most excited for this community to build. It’s going to be slow and steady but once we get the ball rolling I can’t wait to host some personal Q&As. Maybe a little occasional book club? And some fireside style chats on motherhood where you can bring your burning questions and crowdsource for some supportive advice.

• FEATURED GUEST POSTS: Because community is so important to me in creating this space, paid subscribers can look forward to hearing from other moms and getting versatile mom hacks, tips and experiences.

• PERSONAL Q+As WITH ME: One of my favorite parts about social media and Instagram in particular is the chance to chat with you in the DMs. Because I’ll be on that platform less and less, I’m really excited to open up the floor here more. This is where the paywall really becomes more of an open door than a wall. I can’t wait to get more personal again with a group of supportive people where we can leave the Looky Lous and Judge Judys outside the door.

• INSTANT ACCESS: As soon as you upgrade to a paid subscriber you’ll get instant access to every single post. All of the past paid posts will immediately unlock and you can have yourself a little content binge :)

I hope to see you join this new little corner of the internet (for the price of one coffee!) and will help me build That Mom from the very start. Thanks so much for supporting my work and my vision!

what you get as a free subscriber:

• If you can’t afford to be a paid subscriber just yet or - let’s be honest - you’re just not sure if you even want to - I get it. Free subscribers will still get one full post per month plus there’s always a little something before the paywall :)

• Also, because again, having this be a two way street, if there’s anything that would make being a paid subscriber feel more valuable to you, I’m all ears! You can leave a comment on a free post or email me directly at caseycrowetaylor@gmail.com